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LONDON CALLING

Fashion and the British capital have always been the perfect pairing – many British designers have defined trends, as has the bold street style scene. Our new collection is inspired by London and reflects the colours and style mix of this exciting metropolis.

The royals

Perfect for your next visit to London: With this look in royal blue and red, you can sneak past the guards at Buckingham Palace. The queen is surely going to appreciate your look ;-)

The royals

GINGHAM STYLES!

No, we don't mean the Psy's hit from 2012, we mean the trendy check pattern that is celebrating a revival this season. With embroidery or details like frills, this pattern is totally feminine, ultra cool & stylish. We are already big fans and want to have as many pieces as possible in gingham check.

GINGHAM STYLES!

Key piece alert

In this cosy knitted dress, we'll beat even the greyest London weather. This figure-enhancing dress looks ultra casual with trainers, while adding boots and tights is a weatherproof option.

Key piece alert

SHOREDITCH VIBES

London Bridge, Buckingham Palace, Oxford Street – looking to get off the beaten track? Then head straight to Shoreditch. This part of the city is also known as London's Kreuzberg because it's the creative hub of the capital city. Spend a whole day strolling from one coffee shop to the next, discovering street art (Hello Banksy!), galleries and cool shops.

SHOREDITCH VIBES

Editor's tip

A basic piece that looks anything but!

Details like the satin bow on the sweatshirt jacket and prints on the skirt are exciting, eye-catching details that transform this easy look into something special!

Lydia

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Get the look: smart casual

Get the look: smart casual

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