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Denim is there to be worn. Often. Casually. For a long time. It is even said that denim gets even better with every wear. And that you should wash it as rarely as possible. Rather, you should hang denim out in the fresh air and remove stains with mild soap and a damp cloth. But one thing is also clear: as soon as you feel uncomfortable in your denim piece, you should wash it.

SEPARATE COLOURS
SEPARATE COLOURS

SEPARATE COLOURS

Pre-sort your laundry. Make sure that only similar colours are washed together.

SEPARATE COLOURS
SEPARATE COLOURS

SEPARATE COLOURS

Pre-sort your laundry. Make sure that only similar colours are washed together.

SEPARATE COLOURS
SEPARATE COLOURS

SEPARATE COLOURS

Pre-sort your laundry. Make sure that only similar colours are washed together.

SEPARATE COLOURS
SEPARATE COLOURS

SEPARATE COLOURS

Pre-sort your laundry. Make sure that only similar colours are washed together.

TURN INSIDE OUT
TURN INSIDE OUT

TURN INSIDE OUT

Close the zip and button on your jeans and turn them inside out. Forgot your handkerchief in one of the pockets?

TURN INSIDE OUT
TURN INSIDE OUT

TURN INSIDE OUT

Close the zip and button on your jeans and turn them inside out. Forgot your handkerchief in one of the pockets?

COLD WASH
COLD WASH

COLD WASH

Set your washing machine to a maximum of 20 degrees and select the delicate cycle.

COLD WASH
COLD WASH

COLD WASH

Set your washing machine to a maximum of 20 degrees and select the delicate cycle.

COLD WASH
COLD WASH

COLD WASH

Set your washing machine to a maximum of 20 degrees and select the delicate cycle.

COLD WASH
COLD WASH

COLD WASH

Set your washing machine to a maximum of 20 degrees and select the delicate cycle.

CHOOSE DETERGENT
CHOOSE DETERGENT

CHOOSE DETERGENT

Avoid fabric softener. Use gentle liquid detergents instead. You can spot remove stains with a mild soap.

CHOOSE DETERGENT
CHOOSE DETERGENT

CHOOSE DETERGENT

Avoid fabric softener. Use gentle liquid detergents instead. You can spot remove stains with a mild soap.

CHOOSE DETERGENT
CHOOSE DETERGENT

CHOOSE DETERGENT

Avoid fabric softener. Use gentle liquid detergents instead. You can spot remove stains with a mild soap.

CHOOSE DETERGENT
CHOOSE DETERGENT

CHOOSE DETERGENT

Avoid fabric softener. Use gentle liquid detergents instead. You can spot remove stains with a mild soap.

DRY HORIZONTALLY
DRY HORIZONTALLY

DRY HORIZONTALLY

Avoid fabric softener. Use gentle liquid detergents instead. You can spot remove stains with a mild soap.

DRY HORIZONTALLY
DRY HORIZONTALLY

DRY HORIZONTALLY

Avoid fabric softener. Use gentle liquid detergents instead. You can spot remove stains with a mild soap.

DRY HORIZONTALLY
DRY HORIZONTALLY

DRY HORIZONTALLY

Avoid fabric softener. Use gentle liquid detergents instead. You can spot remove stains with a mild soap.

DRY HORIZONTALLY
DRY HORIZONTALLY

DRY HORIZONTALLY

Avoid fabric softener. Use gentle liquid detergents instead. You can spot remove stains with a mild soap.

SHOP DENIM STYLES

SHOP DENIM STYLES

MORE CARE GUIDES

MORE CARE GUIDES